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Success stories


Devoto in the National Museum of Qatar

The National Museum of Qatar, by Qatar Museums, is one of the most iconic buildings in the country.

Following the award and successful completion of the millwork package, as subcontractor of Almana Maples, Devoto has been awarded the fitted joinery package of the Book Shop, Gift Shop and The Nomade Restaurant in cooperation with IMAR.

MUSE in Qatar

We got MUSE approved in QATAR MUSEUMS vendor list and got invitation to submit a proposal for the prestigious National Museum of Qatar Grand Opening. We also facilitated a JV with IMAR to bid on several museum’s projects together and with UCC to bid for the ART STORAGE of EMIR’s facility.

OQ clients in QRAIL

QRAIL is the biggest rail project in the world. We worked on the mock up  with all the lines, as well as, having placed our clients, Reggiani, Devoto, 4M, Water Cube and Bottega 7 as vendors.

DFN in Qatar

DNF is supplying luxury furniture to ASPIRE for Men’s Majiliss at Al Wajba Royal Palace  and for a VVIP beach villa in Al Khor as well as a terrasse glass house to ARTLINE for VVIP ABU FAS Palace.

QMIC and Proteco LLC

QMIC is the first independent innovations center in the region. It focuses on developing and deploying smart mobility systems and services. We introduced  Proteco LLC  and facilitated the cooperation between both  R&D to study  integration of Proteco’s vertical platform into QMIC’s IOT platform

Novacolor at The Pearl Qatar

City, State

The Pearl is the number one destination in Doha. Novacolor painted all the buildings in QANAT QUARTIER for more than 300.000 sqm. Furthermore, Novacolor got awarded  a number of projects including Al Waja Palace, Kempinski and many others.

Drees & Sommer and Dorsch

We facilitated the JV between Drees & Sommer and Dorsch to participate in the QRAIL REAL ESTATE tender for the master plan development of stations in urban areas, where they have been qualified.

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LIGHT4 in Qatar

A number of prestigious projects have been awarded to LIGHT4 in the last year:

VVIP Palace ABU FAS, VVIP MOON ISLAND Palace, SHAZA Kempinsky hotel, QIG lobby, HAMAD hospital lobby, The Lord Restaurant, and Sheik AbdulAziz palace extention.

Decorative Customized Street Lighting and Furniture in Msheireb Downtown Doha

Thanks to our extensive network of contacts we enabled our former client Ghisamestieri to supply customized street lighting and furniture for ‘Msheireb Downtown Doha’, a 31-hectare development  which will transform the architectural center of the city

Wtec Plants and QPMC

We worked with Wtecplants to get awarded the supply and installation of  the ultrafiltration water treatment plant for QPMC sand factory-contract. Wtecplants got the sub-contract  from  Wagner Biro, the main MEP

Bottega 7 and Elan Urban partnership

QRAIL is the biggest rail project in the world. We supported Bottega7 in the process to be qualified and we facilitated an agreement  with Elan Urban to be their exclusive partner on this project.

Bottega 7 illuminates Khalifa Avenue

We enabled our client Bottega7  to supply customized street lighting  for Khalifa Avenue project , with more than 500 poles being installed within end of 2017 getting the approval of ASHGAL.

Saceccav Spa and MCSIX Industrial Services

We facilitated the set up of the JV between Saceccav Spa and the partner in Bahrain , MCSIX Industrial Services. As a result they were awarded the “Operation & Maintenance of MA’AMIR  STP for two years” by the Ministry of Works.

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Based on Qatari market demand for companies specialized in luxury design and fit out , we started scouting the Italian market to locate a company that had the necessary characteristics .

This led us to Devoto, a company with a long tradition of luxury craftsmanship that expressed a strong interest in expanding in the Gulf region.  Following a first exploratory visit, Obiettivo Qatar was appointed to represent Devoto in the country, to position the company’s brand and identify prestigious projects to participate in.


Devoto S.P.A. creates and furnishes spaces and is specialized in manufacturing tailor-made interior furniture for hotels, shops and major public spaces. Devoto accompanies the client in project definition, feasibility analysis, including technical advice and design, in management and control of the entire construction process, from project management to production and after sale assistance.


Through our extensive network we were able to organize a series of high profile meetings with consulting and architectural firms, local clients and fit out contractors to introduce Devoto in the Qatari market. Thanks to our guidance in selecting high profile projects, planning a clear road map to ensure project award, and to our support throughout the whole tender and bidding process, after only a few months Devoto was awarded the production of the interior furnishing of the National Museum Qatar, an inconic building designed by international renowned architect Jean Nouvel.

Case study
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